Whether you're in the stands at Jones AT&T Stadium or celebrating a fourth‑quarter stop from halfway across the country, our officially licensed Texas Tech apparel brings bold Red Raider pride with a refined edge. Built for fans who live to Wreck ’Em and dress with purpose, this collection delivers performance-ready comfort, timeless style, and lasting quality.
Standout Texas Tech Styles
In Lubbock’s shifting seasons—where summer temperatures soar and winter breezes roll in—you need styles that adapt. Start with breathable polos and button-ups that thrive under the West Texas sun and transition effortlessly into post-game plans. Then layer up with elevated essentials built for wind, chill, and school spirit that never fades.
- Polos and Button-Ups that balance performance, polish, and pride—from game day to workday
- Quarter Zips and Pullovers that bring layered comfort and lightweight warmth, ideal for breezy kickoff temps or crisp campus strolls
- Sweatshirts and Sweaters designed for cozy comfort with refined Red Raider style—perfect for alumni events and cooler West Texas nights
- Jackets and Vests that deliver wind-resistant versatility and sleek warmth when the forecast shifts
Explore Texas Tech Alumni Apparel
Our Texas Tech alumni apparel is designed for every era of Red Raider pride. Whether you’re decades removed from campus or just framed your diploma, these elevated layers connect your legacy to every season ahead—with premium fits and lasting quality worthy of the Double T.
Discover Vintage Texas Tech Apparel
Throw it back to classic game-day glory with vintage Texas Tech apparel from our College Vault collection. Featuring retro logos and timeless designs, these sustainable styles reimagine Red Raider tradition with a modern, responsible twist.
Find the Right Fit for Every Red Raider
Whether you’re showing your spirit in Lubbock or across the country, you’ll find styles built to fit—and built to last.
At Cutter & Buck, we craft Texas Tech apparel for those who show up with pride, lead with purpose, and live for those game-changing Wreck ’Em moments. From sunrise walks to wind-swept walk-offs, our gear is built for West Texas—and beyond.