Press

Cutter & Buck Introduces “New Available Now” Fulfillment With Immediate Delivery to Company’s Wholesale Customers

SEATTLE (July 25, 2018) — Sportswear outfitter Cutter & Buck today announced a business initiative called New Available Now that enables new products to be immediately delivered to wholesale accounts when they are launched.

“Our New Available Now strategy frees us to develop new products and deliver them to customers in half the time,” said Joel Freet, CEO of Cutter & Buck. “This means our customers can count on us staying ahead of major shifts in the market and work with their buying schedule, not ours.” The strategy shift gives retailers the flexibility to take delivery immediately, or in the future depending on their own timelines. 

While Freet says Cutter & Buck is not a brand that will “chase trends like fast fashion,” he did note the New Available Now strategy will enable the rapid launch of new products on a global scale. “By launching innovative new designs globally to wholesale retailers and consumers at the same time, we drive immediate and lasting demand for our products.”

The shift to New Available Now will offer inventory and cash flow benefits to wholesale retailers. “We’ve put our muscle behind compelling categories and committed to them so we can replenish our retailers quickly,” Freet said. “We keep our shelves full and ready for orders without overloading the back stock areas of our customers.”

Freet said the new initiative will allow retailers to quickly adapt to changing market conditions. “Weather is dynamic and has a big impact on seasonal apparel and sportswear sales,” Freet said. “Our global business model means we have great sportswear in every category ready for immediately delivery, 365 days a year,” Freet said.  Cutter & Buck operates three North American distribution centers to ensure that customers get ordered product fast, without air freight costs. 

The first New Available Now products are available now (of course). Cutter & Buck will follow up with several more New Available Now releases through the second half of 2018.  

 

About Cutter & Buck

Established in 1990, Cutter & Buck prides itself on the design, manufacturing and distribution of versatile sportswear that meets the demands of an active lifestyle. With an expanding line of products for golf, collegiate and professional sports, corporate wear, and specialty retail markets, the Seattle-based company is proud to provide its customers with safe and compliant products as a certified QCA supplier since 2011. Cutter & Buck has partnerships or licenses with the NFL, NCAA, MLB, PGA of America, USGA, PGA TOUR and USTA. The company is the exclusive North American distributor of Clique, a premier sportswear basics brand in the European marketplace. Cutter & Buck’s parent company, New Wave Group AB, is headquartered in Sweden. 

Cutter & Buck is available worldwide in golf pro shops, fan shops, resorts, specialty retailers, through premium promotional product distributors, and at cutterbuck.com. Follow on Twitter: @CutterandBuck, Facebook: @OfficialCutterBuck, and Instagram: @CutterandBuck.

 

Cutter & Buck Expands Its 'Swedish Connection' with Rising European Star Julia Engstrom


SEATTLE (January 26, 2018) — Swedish teenage golf sensation Julia Engström has joined Cutter & Buck as a global brand ambassador. Engström, who turns 17 in March, will wear Cutter & Buck for her debut season on the Ladies European Tour (LET), starting in Australia at the upcoming Oates Vic Open.  Cutter & Buck’s parent company, New Wave Group AB, is headquartered in Sweden.

“I am proud to represent Cutter & Buck,” said Engström. “Annika Sorenstam is someone I admire very much and her longtime relationship with Cutter & Buck makes this new opportunity even more exciting for me."

One of Sweden’s all-time greatest amateurs, Engström qualified for the LET in December and turned professional on Jan. 1. She wound up her amateur career with a long list of accomplishments and was the world’s top-ranked 16-year-old player in 2017.

Engström made history in June 2016 when she won the Ladies’ British Open Amateur, as the championship’s youngest winner at age 15. She also finished third in the Girls’ British Open Amateur Championship and earned a spot on the Junior European Ryder Cup team.

Although a rookie this year on the LET, Engström has experience at the tour level, having first played a tour event at age 13 and competing in three major championships along the way – the U.S Women’s Open, Ricoh Women’s British Open, and Evian Championship

“We are absolutely thrilled to have Julia Engström join the Cutter & Buck family, said Cutter & Buck CEO Joel Freet. “Her amateur accomplishments have been stunning, and we are looking forward to her further development as a professional."

For additional information, contact Cutter & Buck at 206.428.5730 or visit their website at www.cutterbuck.com

 

Cutter & Buck Selected To Outfit European Solheim Cup Team

European team captain Annika Sorenstam to collaborate on apparel designs

SEATTLE (Jan. 24, 2017) - Cutter & Buck has been named official apparel partner for The 2017 European Solheim Cup team. The Solheim Cup biennially pits the top professional women golfers from Europe versus the United States. This year's event will be hosted by the U.S. and held Aug. 14-20 at Des Moines Golf and Country Club in Iowa.

Cutter & Buck's Jake Rawson said the company will work on the team's uniform design in collaboration with Annika Sorenstam, legendary golfer and longtime Cutter & Buck brand ambassador, who is the 2017 European team captain.

"We are extremely honored to be working with Annika to outfit the European Solheim Cup team in the ANNIKA Collection," said Rawson, Cutter & Buck Global Director of Sales-Golf. "She has had a strong voice throughout the design process and each piece from the Collection will combine incredible functionality along with stylish details."

In 2004, Cutter & Buck launched the ANNIKA Collection, a popular performance apparel line that offers three new deliveries each season. Sorenstam lends inspiration to designs that emphasize style and playability.

"The Solheim Cup has always been one of my favorite events," said Sorenstam. "The passion and camaraderie that takes place that week is fantastic. As the 2017 Captain, it's a tremendous honor to have Team Europe wear my collection." Representing Europe in the Solheim Cup on eight occasions between 1994 and 2007, Sorenstam was the event's all-time leading points earner (37 total points and a record of 22-11-4) until her record was surpassed by England's Laura Davies in 2011.

The European team will primarly wear brightly hued uniforms in the Ladies European Team colors of blue and yellow. The team's headwear will be created by AHEAD, a sister company of Cutter & Buck, noted for its exceptional headwear design and ornamentation.

This is the 15th Solheim Cup to be contested, with the U.S. holding a 9-5 series lead.

For additional information, contact Cutter & Buck at (800) 713-7810 or visit its website at cutterbuck.com.

About Cutter & Buck
Established in 1990, Cutter & Buck is based in Seattle, the company prides itself on the design, manufacturing and distribution of versatile sportswear that meets the demands of an active lifestyle. With an expanding line of products for the golf, corporate, collegiate and professional sports, and specialty retail markets, the company is proud to provide its customers with safe and compliant products as a certified QCA supplier since 2011. Cutter & Buck has partnerships or licenses with the NFL, NCAA, MLB, PGA of America, USGA, PGA TOUR and USTA. The company is the exclusive North American distributor of Clique, a premier sportswear basics brand in the European marketplace. Cutter & Buck is available worldwide in golf pro shops, fan shops, resorts, specialty retailers, through premium promotional product distributors, and at cutterbuck.com. Follow on Twitter: @CutterandBuck, Facebook: @OfficialCutterBuck, and Instagram: @CutterandBuck.

About The Solheim Cup
The Solheim Cup combines the tradition and prestige of the game of golf with passion for one's country and continent. This biennial, trans-Atlantic team match-play competition features the best U.S.-born players from the Ladies Professional Golf Association (LPGA) Tour and the best European members from the Ladies European Tour (LET).

The Solheim Cup is named in honor of Karsten and Louise Solheim of Karsten Manufacturing Corporation, parent company of PING. In 1990, the Solheim family, in conjunction with the LPGA and the LET, developed the concept and became the sponsor for The Solheim Cup, professional golf's international match-play competition for women. Held every two years, the event has grown into the most prestigious international women's professional golf team event.

Global Partners for the event are PING, Rolex and DuPont. For more information about The Solheim Cup and updated standings for each team, log on to solheimcup.com and follow on Twitter (@Solheim_Cup) and Instagram (@solheim_cup).

About Annika
Annika is the greatest female golfer of our generation, and often regarded as the best of all-time. During her 15-year Hall of Fame career, she rewrote the LPGA and Ladies European Tour record books, won countless awards, and changed the way women's golf was played, viewed, and covered. She amassed 89 worldwide victories, including 72 on the LPGA, ten of which are Major Championships. She has a record eight Rolex Player of the Year awards, holds the record for the lowest scoring average in a season (68.69 in 2004), and three of the lowest four of all-time. She has a record six Vare Trophies for the year's lowest scoring average of the year. She represented Europe in eight Solheim Cups. She is the only female to break 60 in an official event, which garnered her the nickname, "Ms. 59."

Annika stepped away from professional golf after the 2008 season to focus on her family and the ANNIKA brand of businesses, including the ANNIKA Academy, ANNIKA Course Design, and the ANNIKA Collection of apparel with Cutter & Buck.

In addition to expanding her brand and growing the game, Annika and her husband Mike McGee have two children, Ava (9/1/09) and Will (3/21/11). Annika represents world-class companies that include 3M, AHEAD, Callaway, Cutter & Buck, Golfing World, Lexus, Pacific Links International and Rolex. Annika's Twitter handle is @Annika59 and more information can be found at annikasorenstam.com.
Cutter & Buck has been named official apparel partner for The 2017 European Solheim Cup team. The Solheim Cup biennially pits the top professional women golfers from Europe versus the United States. This year's event will be hosted by the U.S. and held Aug. 14 - 20 at Des Moines Golf and Country Club in Iowa. Cutter & Buck's Jake Rawson said the company will work on the team's uniform design in collaboration with Annika Sorenstam, legendary golfer and longtime Cutter & Buck brand ambassador, who is the 2017 European team captain. "We are extremely honored to be working with Annika to outfit the European Solheim Cup team in the ANNIKA Collection," said Rawson, Cutter & Buck Global Director of Sales - Golf. "She has had a strong voice throughout the design process and each piece from the Collection will combine incredible functionality along with stylish details." In 2004, Cutter & Buck launched the ANNIKA Collection, a popular performance apparel line that offers three new deliveries each season. Sorenstam lends inspiration to designs that emphasize style and playability. "The Solheim Cup has always been one of my favorite events," said Sorenstam. "The passion and camaraderie that takes place that week is fantastic. As the 2017 Captain, it's a tremendous honor to have Team Europe wear my collection." Representing Europe in the Solheim Cup on eight occasions between 1994 and 2007,
Sorenstam was the event's all - time leading points earner (37 total points and a record of 22 - 11 - 4) until her record was surpassed by England's Laura Davies in 2011. The European team will primarily wear brightly hued uniforms in the Ladies European Team colors of blue and yellow. The team's headwear will be created by AHEAD, a sister company of Cutter & Buck, noted for its exceptional headwear design and ornamentation. This is the 15th Solheim Cup to be contested, with the U.S. holding a 9 - 5 series lead.